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Introduction 1
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Introduction (Know the speaker)Lecture1.1
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How businesses should be marketing and advertising during the holiday season 4
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Automating social media strategyLecture2.1
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Reach customers who are already familiar with the brandLecture2.2
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Increase budgets to maximize conversions over the holiday peaksLecture2.3
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Quiz 3 questionsQuiz2.1
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Tips For Holiday Marketing Success 11
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Tip No. 1 – Drive traffic to your storeLecture3.1
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Tip No. 2 – Showcase your catalogue with Dynamic AdsLecture3.2
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Tip No. 3 – Attract people to your shopLecture3.3
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Tip No. 4 – Use remarkable creativeLecture3.4
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Tip No. 5 – Use messaging to leverage actionLecture3.5
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Tip No. 6 – Leverage mobileLecture3.6
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Tip No. 7 – Simplify the structure of your campaignLecture3.7
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Tip No. 8 – Use campaign budget optimizationLecture3.8
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Tip No. 9 – Use automatic placementsLecture3.9
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Tip No. 10 – Try retargeting campaignsLecture3.10
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Quiz 3 questionsQuiz3.1
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Ask a Professional 1
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Ask a ProfessionalLecture4.1
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Final Assessment 1
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Final Assessment 10 questionsFinalQuiz5.1
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